The Winco Chau Movement...

Community consciousness is the key to empowerment !  

मैं अकेला ही चला था… 

लोग साथ आते गए 

और कारवां बनता गया I 

…मज़रूह सुल्तानपुरी

The Story of IGNORANCE

"First we acquire habits, then they acquire us." 

This is where it all starts...

This beautiful planet and its cultures have flourished for thousands of years, nurturing civilizations with rich philosophies and heritages for the greater good. Yet, despite this legacy, our overall growth as a civilization appears disheartening. Why is this the case?

My journey to understand this paradox revealed a troubling truth: we come & operate from a place of insecurity and negativity. The root cause is IGNORANCE. Ignorance in all walks of life- starting with Ignorance about the abundant resources and hidden potential within us, Ignorance about being curious to seek answers to simple, yet profound questions - eye opening riddles of life, ignorance about knowing, seeking, learning or bettering what already is given and worst of all 'discouraging the young ones who try to be CURIOUS'. 

Thus, WE end up being 'Victims of Victims', at times by compulsion and mostly by CHOICE. Our focus on fulfilling basic needs and conforming to outdated norms has diminished our innate strengths, affecting our behavior, relationships, priorities, and decisions. Despite increasing wealth and material success, insecurity continues to plague societies worldwide.

Logical question would be How? 

Understanding this issue isn't difficult. We inherit our values and beliefs from the environmental influence - our parents, loved ones, relatives, teachers, and community, shaping our worldview and actions.

To maintain majority as "victims of victims" a select few minority profit and thrive upon, the power centers with vested interest exploit the fundamental fears resulting from basic human needs & insecurities. 

Over the period of time our innately abundantly 'powerful nature' (basic qualities & potential) has become 'scarcely weak'.

I've experienced all that, right? And I had the endurance and fortitude to not just recover from setbacks but to thrive in the face of them. My personality—my curiosity to question the norms & beliefs and discard the disempowering beliefs and imbibe progressive beliefs, broad positive outlook on life, disciple, and habits—were what made me stand out. My inherent strength, qualities, patience, perseverance and resilience helped me in the journey of discovering my best.

Yet, my realisation of the cause took some time. In fact, it started me on a long journey of learning, gaining knowledge, connecting the dots, applying, refining & practicing before sharing. I was on a mission to shed ignorance, and this was the beginning of my long trip. Exploring, keeping track of experiences, creating concepts & frameworks, and honing them so they may generally be practically useful to the broader public.

 Do you identify with this? If so, ask yourself if you have a clear understanding of your life's purpose, your goals, and what success, happiness, and contentment mean to you.

If not, take a moment to reflect and ask yourself how your current values and beliefs have influenced your personality, identity, health, wealth (including education and livelihood), relationships, and lifestyle in general.

 Are you aware, mindful and conscious of what you are acquiring? 

It's time to examine, 

time to raise awareness,

time to transform personality, 

and time to change destiny!!!

ये जो शहतीर है पलकों पे उठा लो यारों,

इस बहकती हुई दुनिया को सँभालो यारों,

कैसे आकाश में सुराख नहीं हो सकता,

एक पत्थर तो तबियत से उछालो यारों   ..…दुष्यंत कुमार


“Volunteers do not necessarily have the time; they have the heart.” 

– Elizabeth Andrew

Would YOU like to join hands to co-create as a

If our vision & mission resonates with you and the answer is YES! And you do wish to join hands with us to be empowered and empower others around you by the way of being curious & learning, shedding ignorance & becoming aware, examining disempowering beliefs & questioning baseless conformity to make this beautiful world a magnificent place for self and your future generations, please click the link below and fill out this simple form. Do indicate what role suits you the best. We shall review your form and get back to you.

Follow this link to join the WhatsApp group The WincoChau Movement...